I learned about this product by accident while researching a “controversial” syndrome. I am the type of person who questions everything, has the “OCD” like need to research, cross reference, and verify everything, and over many years developed the skill of listening to my body and intuition. Long story short it has been about 25 days (2 pouches a day of immunocal platinum for me and hubby) and my body literally CRAVES this stuff. I mix it with fruit juice which just makes it a little thicker with no discernible taste at all. My husband is like a picky 5 year old and I swear the first thing he said was “Hey this don’t taste bad at all”. So I honestly don’t know where the “bad taste” thing comes from. It’s milk. Depending on how toxic you are you may go through a Herxheimer reaction (detox) where you feel worse before you feel better, hubby had mild cold like symptoms for 4 days. Improvements: Major- Energy, aches and pains, No more edema in legs (Yaaa!) not much pain at all after exercise ( I started walking on treadmill again after a year now that I have recovered energy and work 12 hour shifts) Needless to say we love immunocal and feel the benefits far outweigh the price.